Everyday, people are constantly on their phones. Checking Facebook, tweeting, posting a photo on Instagram. Along with contributing to the sea of information that floods the internet daily, they are also absorbing and searching what is put out there by others. With the newer generations beginning to grow up with this technology available, it is starting to play a larger role in their lives. Advertisements on Facebook, hashtags on instagram and twitter, it's all second nature to this generation. And now that they are growing older, they start to look for the perfect school, something that speaks to them. How do they do this? They look to the new media: Facebook, Tumblr, Twitter, Instagram, etc. These sites give something extra that the old school website doesn't have: authenticity. With these new platforms, people freely exercise their first amendment right, making the posts more real and relate-able. Advances in digital media have made it easier for students in the 21st century to connect with colleges and universities, causing these schools to rework their marketing strategies, ultimately allowing the student to have a more personal experience with the school they are looking at.
P1: When social media began to play a role in marketing and colleges
P2: What sites to use: how colleges tailor the experience
P3: Rapid Media: appealing to the short attention span that has engulfed our youth
P4: The Clutter: sorting through the fluff and making your content count
P5: Short term impact: build relationships and brand awareness
P6: Long term impact: revenue
P7: Statistics of online presence
P8: Conclusion
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